A lot of people, when delving into the world of internet marketing, often get confused by the corresponding jargon. Here are a few common terms that should soon become familiar to the new affiliate marketer.
Ad Copy – this is essentially “writing” that is done for advertising, or the “actual text” in an ad. The idea is that clever ad copy writers generate a lot more sales.
Affiliate Program – also known as associate program, refers to the program where you (the affiliate) sign up to agree to promote a company’s products and in return receive a commission for any sales you generate.
Conversion – this refers to the % of people who actually click on an ad, or visit a website AND purchase something (as a proportion of the overall visitors who click on the ad or visit a website). If you have 100 people visit your site and 2 of them actually buy something, then your conversion rate is 2%.
eMarketing – refers to online marketing or marketing on the internet, as opposed to business front, TV or radio marketing.
Impression – relates to the exposure of a banner or an ad on a website. One impression means one person has seen that ad or banner etc.
Click Through Rate (CTR) - this is the proportion of visitors (or website impressions) that actually click on an ad or banner on a website. The general process for internet marketing is you start with an “impression” –> “click on an ad” –> make the “conversion” or sale.
Niche – refers to a particular or specific kind of area or topic. An example of a broad niche would be “birds”, a more specific one would be “american eagle”.
Rank – refers to how a website “ranks” against others in search engine results. A higher rank is preferable to a lower rank.
