Internet Marketing Secrets

Why I Hate Social Media The Business Insider, NY At the risk of being branded a heretic or perhaps just being shown the door by my agency HR director, I have to say it: I hate social media. Why? Because it’s just media. And since when was media ever interesting? People are interesting. …

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Well I’ve been trying out twitter for the last few weeks and I must say I reckon it’s worth it! I used to think, “who cares about what other people are doing every minute of the day?” But when you get into it, you’ll find that it’s pretty entertaining and a nice social environment. You can connect with people when you may otherwise be stuck at home due to illness or injury. You often meet people with similar likes, hobbies and goals.

From an internet marketing perspective, Twitter is one of the newer social media sites (c.f. Facebook, Myspace). If you unprotect your updates, or tweets as they are called, they become viewable to everyone – the entire ‘general public’ of twitter users. Think of this as exposure – i.e. how many people that could potentially view your tweets. If people “follow” you, then it usually means that they are interested in your updates and what you have to say. Some users like to follow as many people as possible because they think that more people will follow them back, giving them a potential customer pool. While this could be beneficial, it also has the potential to make you appear like a spammer because each follower will know they are one of thousands. I prefer to follow a smaller number so that I can also work on developing relationships with potential customers and respond to their tweets – people appreciate it when they know you are actually reading their tweets and interested in what they have to say.

The people who use twitter for internet marketing purposes should vary their tweets from time to time to create a personal face for themselves. Make them personal, make them funny, give people a reason to enjoy reading your tweets. I’ve found it usually makes them take more interest when you are trying to promote an affiliate product.

Anyways, I’m not an expert, I’ve only been using it a short time but I recognise the potential. I think the key to being successful on twitter is to tweet regularly, tweet relevantly and tweet socially…what do you think?

Follow me on twitter: http://twitter.com/marcofratelli & feel free to direct message me if you have any personal questions or just tweet @marcofratelli